Mack Gelber

Branded Content Writer and Editor

Writer and editor specializing in B2B and B2C custom content, using immersive storytelling to help brands reach new audiences and find their voice. Recovering Oxford comma user.

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Clients

Topics

Air Travel
Arts & Entertainment
Autos & Vehicles
Business Finance
Business & Industrial
Business Operations
Computer Security
Computers & Electronics
Education
Engineering & Technology
Enterprise Technology
Family & Relationships
Finance
Food & Drink
Grants, Scholarships & Financial Aid
Hobbies & Leisure
Hospitality Industry
Hotels & Accommodations
Insurance
Investing
Jobs & Education
Mobile & Wireless
Music & Audio
News
People & Society
Retirement & Pension
Science
Small Business
Social Issues & Advocacy
Substance Abuse
Transportation & Logistics
Travel

Skills

Article writing
Copywriting
Data visualization
Editorial direction
Infographic copywriting
Interviewing
Narrative video
Podcast production
Profile video
Research
Script writing
Storyboarding

Formats

Article / blog post
Other
Podcast
Video

PROJECTS

26 projects for 6 clients

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partners.wsj.com

Tomorrow’s Solution Today

WSJ Custom Content + Honeywell. Scripted 4x original podcast episodes. (2020 Digiday Content Marketing Awards finalist, best B2B branded content series)

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partners.wsj.com

Fund Your Vision

WSJ Custom Content + iShares by BlackRock. Wrote articles and scripted original videos (ft. SNL's Sasheer Zamata) for ETF content hub. Shortlisted, FCS Portfolio Awards 2020.